Director – Product Marketing

Responsible for defining integrated product marketing campaigns and content for cohort, sequencing and advanced analytics (AI) product lines

Reporting to Head of Commercial Strategy & Partnerships, this individual is responsible for defining integrated product marketing campaigns and content for cohort, sequencing and advanced analytics (AI) product lines.  Accountable for both on-line and off-line channels and setting and achieving metrics that drive both loyalty (retention) and growth in a global, fast-paced environment. Partnering with functional and channel leaders and their respective teams (e.g., Product Management, Commercial, Digital Marketing, Scientific Leadership, etc.), this individual ensures appropriate positioning and messaging across several communication vehicles targeted to key personas and segments that resonate at various stages of the customer buying journey. Success will be measured by execution against goals for marketing campaigns including customer engagement, leads, and acceleration through the buying cycle.

RESPONSIBILITIES

  • Creates a unified, annual marketing communications plan for the product portfolio (inclusive of cohort, sequencing and advanced analytics (AI) categories), in collaboration with functional, regional and channel partners to fuel growth and loyalty
  • Develops and maintains strong commercial alignment, supporting and championing Commercial Team success
  • Builds effective and regular communication channels with all relevant stakeholders to ensure alignment, collaboration and execution are seamless
  • Effectively utilizes digital multi-modal channels for education and engagement of customers
  • Defines marketing campaigns and nurturing programs with quantifiable objectives to measure results. Makes data-driven decisions and uses metrics and KPIs to continually improve outcomes and results.
  • Responsible for the creation of content strategy and development of content for deployment
  • Communicates with senior leadership and stakeholders within the company to ensure integrated marketing communication campaigns and plans align with business goals
  • Keeps the pulse on industry, competitive, and marketing trends and/or best practices
  • Champions the company’s brand in all aspects of work by effective utilization of brand guidelines
  • Identifies areas of improvement and leads development of countermeasures and sustainable solutions as needed

MINIMUM QUALIFICATIONS

  • Bachelor’s degree with 7+ years of experience OR Master’s/Doctoral degree with 5+ years of experience
  • 3+ years experience working in a scientific industry (genomics, pharma, biotech, life sciences or other relevant scientific industry)
  • Demonstrated working knowledge in the areas of NGS Sequencing, Cohort, Analytics and AI services
  • Demonstrated success of personally building integrated product marketing campaigns with measurable results in a B2B environment
  • Effective knowledge of earned, paid, owned channels (online/offline)
  • Ability to act and influence with confidence, using expertise and experience to earn the respect of and work effectively with senior scientists and technologists, including being regarded as a qualified thought leader in the development of content, including for scientific publications, third-party webinars, news coverage, and invited talks
  • High energy, self-starter that operates with a strong sense of service and urgency
  • Able to perform exceptionally well in a fast-paced, metrics driven environment
  • Strong communication skills to effectively articulate plans to clients, agency partners, colleagues, and leaders
  • Able to effectively influence and lead cross-functional team initiatives as well as participate as a valuable contributing team member depending on the organizational need
  • Excellent writing, grammar and editing skills
  • Excellent attention to detail
  • Excellent interviewing and listening skills
  • Good knowledge of AP writing style
  • Technically proficient in Word, Excel, PowerPoint, etc.
  • Verifiable track record of success

PREFERRED QUALIFICATIONS

  • Experience in related service-oriented field (e.g., marketing, marketing communications, market development)
  • Experience working in or with complex matrixed organization
  • Experience in conducting or analyzing primary or secondary research to obtain customer insights
  • Up-to-date with latest trends and best practices in integrated marketing communications and measurement
  • Experience working in a global environment with global teams
  • Strong tested network of third-party marcom strategy, creative and execution providers

ESSENTIAL BEHAVIORS AND SKILLS

  • Promotes a proactive and collaborative team culture
  • Accountable for performance and results of team
  • Directs the resolution of complex problems utilizing advanced critical thinking
  • Negotiates with and influences senior, functional, and channel leaders across the company
  • Applies broad industry knowledge and commercial awareness to drive performance
  • Exercises sensitivity to internal and external audiences
  • Uses analytical thought to exercise judgment and identify innovative solutions
  • Applies and maintains high standards of teamwork and collaboration
  • Promptly addresses difficulties or resistance among team to enable them to move in a positive direction
  • Desire and passion to lead and collaborate with a transformative marketing mind-set
  • Strong self-awareness and willingness to learn from mistakes and feedback
  • Ability to work within a team and form productive working relationships within and external to the integrated marketing communications team
  • Ability to work independently while staying aligned with functional team
  • Comfortable with ambiguity
  • Exhibits confidence in skills and expertise when working with highly technical/scientific individuals
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EEO Policy Statement: It is the policy of WuXi NextCODE to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, WuXi NextCODE will provide reasonable accommodations for qualified individuals with disabilities.

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Improving Lives Through Genomics

WuXi NextCODE is a global genomic data and insights company with operations in Kendall Square, Cambridge, Massachusetts, and in Dublin, Reykjavik and Shanghai.

We serve the world’s leading life sciences companies including biotechnology, pharmaceutical companies and medical research centers. Our partners all use insights from genomic data to improve health. Our capabilities include providing access to population-scale patient cohorts for research, next generation sequencing (NGS) CLIA/CAP GCP labs globally, and a team of the world’s leading A.I. and genomic analysis experts and technologies for organizing, mining and sharing genomic and disease biology data.


Employee Benefits include:

Medical, Dental, and Vision Insurance

Life / Accidental Death & Dismemberment Insurance

Short and Long Term Disability Insurance

Pet Insurance, Legal Insurance

Flexible Spending Account (FSA)

Generous 401(k) Matching Program

Employee Assistance Plan (EAP)

Commuter Reimbursement Program

Employee Referral Bonus Program

Tuition Reimbursement Program

Cell Phone Usage Reimbursement

Reservable Bicycles